Assignment 29757

Start-Up Briefings (Individual Assignment)
Identify a recent start-up company of your choice and interest. It should not be in business for more than five years. Your task is to give a short presentation to the class about the following aspects of the new venture:
· What does the company offer, who started it and why does the company attract your attention?
· Is this a new idea, an old idea with a twist? For whom?
· What is the company’s business model?
· What is the company’s core competency?
· Would you anticipate the company to survive, go out of business, or become really successful? Why?