1. Define the problem of motivating employees in general and scarfers specifically in this company. Diagnose what, where, who, when, why issues of the motivational problem. 2. Propose the reform plan with the explanation in the terms of knowledge related to motivation. Show in details in what ways should the program be introduced and how it should process. Consider such variables as: time, milestones, responsible people, managerial or HR activities, costs. Forecast any possible risks that might occur during the process of the program. 3. Use valuable arguments to convince all people engaged in that reform project about the effectiveness of it.