Describe the company, the company background, industry (computer, financial, and so on), and industry structure (oligopoly, monopolistic competition, and so on). Describe if and how the company is regulated. Is it covered by EPA? What are the factor markets like? What global pressures does it face? Foreign competition? What is its cost structure (for example, fixed versus variable)? What ethical issues are present? Are there economies of scope or scale? Is it subject to business cycles?