For this final section of your marketing plan, write a paper that addresses how you intend to implement, evaluate, and control (IEC) all of the marketing activities that are described throughout your marketing plan. Implementation is the process that turns a marketing plan into specific action assignments and it ensures that these assignments are carried out in a way that accomplishes the objectives that were set early on in the marketing planning process. The evaluation part of IEC gauges the extent to which the marketing objectives have actually been achieved during a specified time period that is determined by the marketing manager. Lastly, control provides the mechanisms for evaluating marketing results in light of the marketing plans goals as developed earlier. This provides for correcting actions that do not help the organization reach these goals within budget guidelines.