The proposed new division is Apple Inc. venture in creating a smart TV called the iTV. features such as Apple TV, iTunes, and a web browser, and voice recognition built in. It will produce 4K televisions in sizes ranging from 36 inches all the way to 90 inches. The same way that Apple phones and Apple laptops sync together the new TV will do the same. While watching TV text messages, emails, and phone calls will be displayed. This will give consumers full control of their lives even if their other products are left in another room. Yes, other Television makers do some of these things, but if you have ever used two apple products together the simplicity is unmatched. Conduct an internal and external environmental analysis and a supply chain analysis for your proposed new division and its business model.