What Prevents Change in Business?

Watch the “What Prevents Change in Business?” video available on the student website. In the video, the narrator states, “But a communication program, which should be clear and consistent, should also be addressing those aspects of the staff relationship that you need to have to make organizational change work for you and for your stakeholders.” Address the following in your presentation: Discuss how to use learning theories (behaviorism, social cognitive, information processing and Constructivism) as change agents. Address aspects of employee resistance. Discuss characteristics of external resistance.

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